Search is no longer a list of links. It is a conversation.
<<THE IDEON MARKETING & COMMUNICATIONS NETWORK PRESENTS>>
As AI increasingly influences user search behaviour, the rules of the game for marketers are changing rapidly.
Clicks are disappearing, traffic is shrinking, and traditional SEO is losing ground, while entirely new opportunities are emerging for those who understand how AI-driven search dialogues, user intent, and decision journeys really work.
In this session, Patrik Rosenfeld takes you through the evolution of search from 2010 to today and what comes next.
Moving beyond buzzwords, he breaks down how AI overviews, chatbots, and future AI agents are reshaping the way people search, choose, and make decisions.
Most importantly, you’ll gain concrete insights into how marketers need to rethink content, measurement, and strategy to stay visible, relevant, and competitive in the years ahead.
This is not a distant future trend. It is a practical reality already transforming how visibility, brand, and business are built, right now.
When: Februari 11 at 07.45-9.00 am
What: Breakfast, get-together, and discussions.
Where: THE TECH HUB -- Alfa-huset, Scheelevägen 15M, Ideon Science Park. Room: Backstage.
Whether you’re a marketing professional, communicator, or just curious about how visibility, brand, and business are built in the AI search era, this session will give you the tools.
Everyone with an interest in branding, marketing and communication is welcome.
COMFUSION: A space for sharing knowledge, building relationships, and discussing common communications and marketing issues.
Please remember to cancel if you’re unable to attend!
We understand that things come up — but if you’ve registered and can’t make it, we kindly ask you to let us know as soon as possible. Your cancellation makes a real difference: it helps us reduce food waste, manage resources better, and ensure a great experience for everyone attending. Thank you for your understanding and cooperation!
